advatars



social content, pr_ad council custralia
design direction @ tbwa\sydney


These archetype creatures were the illustrative component of educational tools for the Ad Council - concepted to help describe the personas that existed within the media industries.


The Accountant
The Account Director
The Producer
The Planner
The Manager
The Assistant
The Creative



The final ‘Advatars’ were illustrated by Nathan Jurevicius.