_social content
 facebook_losing lena
transport for nsw_casual speeding
tourism australia_a place you feel
frucor_zonelab
qantas_mane event
tourism events qld_most of the moment
emma_data masterpieces
pepsi_say it with pepsi
tourism events qld_whitsundays pictures
GE_geeks for gold
advertising council australia_advatars

_tvc

lasoo_little victories
red rock deli_distinctively different
tab_we love a bet

_design

virgin australia_the business
university of technology sydney_insearch
football australia_summer of football
australian financial review_60th anniversary
zuji_your finder
nelson lighting_mood
whiskas_be happy
press poster » archive

_projects

3D_modelling, motion and design
2D_illustration

© Dave Lidster 2024













dave lidster_art director/designer

/

losing lena



social content campaign_facebook watch concept, exec producer, UX @ Clemenger Sydney


BY THE EARLY 70s researchers had developed powerful algorithms for displaying digital images (such as .jpg). To prove these algorithms worked, they needed a benchmark image for their research papers.

A Playboy centrefold of ‘Lena’ was taken down off a lab wall at the University of Southern California, scanned and became the seminal diagnostic reference for which now over 250,000+ research papers have cited. This original scan of Lena is still the most used reference test image in the world, for any industry.

A social movement to reflect on the continued use of the Lena image was created, centred around a feature documentary to help millions of women feel more welcome in STEM industries.

Lena is now officially lost: The Guardian
The documentary: Facebook Watch