casual speeding

social content campaign_transport for nsw
art director/writer @ BMF

Society says 30km and over is a big no. But 10km over and we are weirdly relaxed about it. Yet statistically this is where most accidents occur. This idea seeks to change our relationship with what was coined ‘Casual Speeding’.

Content for social platforms was also created to graphically demonstrate these facts. ‘Casual Speeding’ simulations were filmed with the help of Eddie Woo to demonstrate just how devastating the consequences can be.

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dave lidster_art director/designer

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casual speeding