make the most of the moment

social content/tvc/pr_tourism events qld

art/design direction @ the hallway

Australia’s Sunshine Coast was positioned as the perfect place to slow down to reconnect with your loved ones and the world around you. And the perfect place for digital detox.

The PR extension idea explored how not to waste a moment.

Everyone to a degree finds it hard to disconnect from their smartphone. We helped people make the most of their Sunshine Coast moment by creating the first behavioural Code of Conduct for Smartphones. These 7 simple mindful behaviours were adopted by local restaurants, hotels and tourist attractions who integrated the Code into their everyday business.

It was quickly adopted by the national media as ‘Smartphones Banned on the Sunshine Coast’ and accumulated over $7.5 million dollars in unpaid media.

_tvc

_design

_projects

dave lidster_art director/designer

awards

about

contact

make the most of the moment