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© Dave Lidster 2024













dave lidster_art director/designer

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insearch

brand identity, design, illustration, ux_UTS art director/designer @ the hallway

Insearch is a fast track study program for students seeking an alternative entry into the University of Technology Sydney. It caters to international students mostly.

The tone and execution was designed to be approachable, even playful.

The brand was built in 3 stages - Brand Book, Campaign and Website


1. Brand book

The notion of Insearch being a pathway into UTS was brought to life with simple paper craft illustrations and featured existing academic and admin staff.

32 Pages | A5





2. Brand Campaign

A storybook execution allowed a lighthearted way of talking about the struggle and what it can seem like to gain entry to tertiary study.


 3. Brand website

Corporate site combining information, lifestyle and cirriculum portals. This was Insearch’s main selling tool for domestic and international students.