data driven masterpieces

social content/brand development_emma
art/design direction @ the hallway

Enhanced Media Metrics Australia (EMMA) is a cross platform audience insight tool for media and agency planners to create more realistic consumer profiles across media brands. By delivering richer, more accurate and up-to-date data, EMMA allows planners to create vivid audience personas for clients.

For the social launch of EMMA, we asked planners to write consumer profiles based on EMMA data. 

These profiles were brought to life using 3D motion capture technology to dramatise what can be created from an innovative use of big data.











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