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© Dave Lidster 2024













dave lidster_art director/designer

/

zoneLab

social content_frucor art/design director @ the hallway


We went on a quest to create music to put athletes in the performance ‘zone’ faster.

1. We enlisted an Olympic sports psychologist, four everyday athletes and four music producers whose challenge was to compose a piece of music to push these athletes into their training zone harder, faster and for longer.

2. We created ‘The ZoneLab’ and conducted a series of musical experiments to discover what kind of music puts people in the zone.

3. We produced four ZoneLab-tested music tracks and distributed them on bottles as a gift with purchase.

4. We shared the ZoneLab story through PR and video content that followed the creation and testing of each music track.














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