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© Dave Lidster 2024













dave lidster_art director/designer

/

the movie that’s waiting to be written

social/pr/promo campaign_tourism and events queensland
art/design direction @ the hallway


If a destination looks like a glamorous movie location, it must be holiday worthy. To dramatise the cinematic/insta beauty of the Whitsundays, we crowd sourced a movie storyboard for a movie that should exist, inspired by luxurious images of the destination.

Curated by screenwriter Craig Pearce (Great Gatsby, Moulin Rouge), it was an insta smash with 7,604 scenes written.


MECHANICS

» For 20 days, a daily movie storyboard image was posted and the instagram public invited to write a scene

» Craig Pearce then selected the days winning scene, which added to the continuing story

» A new image was chosen the next day based on the progressive story.


Case Study