_social content
 facebook_losing lena
transport for nsw_casual speeding
tourism australia_a place you feel
frucor_zonelab
qantas_mane event
tourism events qld_most of the moment
emma_data masterpieces
pepsi_say it with pepsi
tourism events qld_whitsundays pictures
GE_geeks for gold
advertising council australia_advatars

_tvc

lasoo_little victories
red rock deli_distinctively different
tab_we love a bet

_design

virgin australia_the business
university of technology sydney_insearch
football australia_summer of football
australian financial review_60th anniversary
zuji_your finder
nelson lighting_mood
whiskas_be happy
press poster » archive

_projects

3D_modelling, motion and design
2D_illustration

© Dave Lidster 2024













Data Driven Masterpieces

EMMA
Art/Design Direction
The Hallway

Social Content/ Brand ID



Enhanced Media Metrics Australia (EMMA) is a cross platform audience insight tool for media and agency planners to create more realistic consumer profiles across media brands. By delivering richer, more accurate and up-to-date data, EMMA allows planners to create vivid audience personas for clients.

For the social launch of EMMA, we asked planners to write consumer profiles based on EMMA data. 

These profiles were brought to life using 3D motion capture technology to dramatise what can be created from an innovative use of big data.





BRAND ID