_social content
 facebook_losing lena
transport for nsw_casual speeding
tourism australia_a place you feel
frucor_zonelab
qantas_mane event
tourism events qld_most of the moment
emma_data masterpieces
pepsi_say it with pepsi
tourism events qld_whitsundays pictures
GE_geeks for gold
advertising council australia_advatars

_tvc

lasoo_little victories
red rock deli_distinctively different
tab_we love a bet

_design

virgin australia_the business
university of technology sydney_insearch
football australia_summer of football
australian financial review_60th anniversary
zuji_your finder
nelson lighting_mood
whiskas_be happy
press poster » archive

_projects

3D_modelling, motion and design
2D_illustration

© Dave Lidster 2024













Geeks Go For #CC9900

GE
Art/Design Direction
Clemenger Sydney
Social Content, Recruitment PR, UX
This was a corporate campaign for GE who is a major sponsor of the Olympics. #CC9900 is a coding reference for the colour Gold.

Recruiting elite software engineers globally is tough ask. This campaign spoke to this niche group to spark their interest in GE as an employer.

A competition was created that required an engineers strategic and technical knowledge to solve where a mystery piece of code existed on the internet. And of course what it meant. Uncovering this landed the winner 10k and a multitude of contacts. 

In just over two weeks candidates from 138 countries entered the competition.