Smart Spaces
Agency The Hallway Production OurAgency

Trade Content Design

Knauf is one of the world’s largest producers of plasterboard and needed to a new sales tool. The dataset of products for this company is large and complex with a myriad of specifications and innovations available. Specialist products, such as sound, water, fire and radiation reduction, are comparatively small sellers but opened up new narratives for the sales team, leading to increased sales across a wider base.

This walkthrough film was commissioned to appear in trade exhibitions and tender documents.

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dave lidster_art director/designer

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