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© Dave Lidster 2024













Losing Lena

FACEBOOK WATCH
Concept, Exec Producer, UX
Clemenger Sydney

Social Content Campaign

BY THE EARLY 70s researchers had developed powerful algorithms for displaying digital images (such as .jpg). To prove these algorithms worked, they needed a benchmark image for their research papers.

A Playboy centrefold called Lena happened to be stuck on a lab wall at The University of Southern California. It was taken down, scanned and now with over 250k + research papers having used this image since, Lena is still the most used reference test image in the world, in any industry.

A social movement to reflect on the continued use of the Lena image was created, centred around a feature documentary to help millions of women feel more welcome in STEM industries.

Lena is now officially lost: The Guardian  
The documentary: Facebook Watch