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© Dave Lidster 2024













Make The Most Of The Moment


TOURISM/EVENTS QUEENSLAND
Art/Design Direction
The Hallway
Australia’s Sunshine Coast was positioned as the perfect place to slow down to reconnect with your loved ones and the world around you.

And the perfect place for digital detox.Social Content, TVC, PR






The PR extension idea explored how not to waste a moment.

Everyone to a degree finds it hard to disconnect from their smartphone. We helped people make the most of their Sunshine Coast moment by creating the first behavioural Code of Conduct for Smartphones. These 7 simple mindful behaviours were adopted by local restaurants, hotels and tourist attractions who integrated the Code into their everyday business.

It was quickly adopted by the national media as ‘Smartphones Banned on the Sunshine Coast’ and accumulated over $7.5 million dollars in unpaid media.